ルールを破ることと創造的であること

 

Breaking the Rules and being Creative

 

パタゴニアの創業者イヴォン・シュイナード氏の言葉で「ルールを破ってクリエイティブであること」が気になったので、元の出典（インタビュー）を示す。https://one.npr.org/i/504852483:505017995.

ルールを破って創造的になるのかルールを破るためには創造的でなければいけないのか。シュイナード氏は、今までとは違うこと、違うやり方をすることを「ルールを破る」と言われているようだ。

 

“Well, you know one of my favorite quotes is if you want to understand the entrepreneur, study the juvenile delinquent. Because they're saying you know this sucks I'm going to do it my own way and I have a background of as I was always the shortest guy around I could play sports pretty well you know team sports but when it came time for a actual game I would fumble the ball and I realize that the best thing to do is invent your own sports then you can always be a winner and so that's what the entrepreneur does, they just say this is wrong I'm going to do it this other way and if you want to be successful in business you don't go up against Coca-Cola you know these big companies there they'll kill you. You just do it differently; you figure out something that no one else has thought about and you do it totally different way and so breaking the rules you have to be creative and that's the fun part of business. Actually, I love breaking the rules.” Patagonia: Yvon Chouinard[1], DECEMBER 12, 201612:01 AM ET,

https://one.npr.org/i/504852483:505017995.

 

次の講演では、ルールを破ってビジネスを成功させると言われているように思う。

 

“For me the only enjoyable part of business or the most enjoyable part of the business, since I am kind of a contrarian, is breaking the rules, and then making it work.” Chouinard, Yvon, “The Education of a Reluctant Businessman[2] with Yvon Chouinard.”

https://youtu.be/NVfy2T0rzMc?list=PL223295B1C0842878,

at: https://youtube/NVfy2T0rzMc?list=PL223295B1C0842878&t=1468

 

 

参考文献

「革新を生むルール違反、「創造的逸脱」とは？中央大学・高田直樹さんと考える、イノベーションを育む組織のかたち」

https://www.cultibase.jp/articles/11084

 

「ルールを破ることを学ぶ - 課題解決力を高めるには」

https://www.linkedin.com/learning/developing-resourcefulness-3/5028992

Paraskevas Petrou, Dimitri van der Linden, Oana Catalina Salcescu, “When Breaking the Rules Relates to Creativity: The Role of Creative Problem-Solving Demands and Organizational Constraints” The Journal of Creative Behavior, Volume54, Issue1,March 2020, Pages 184-195: https://onlinelibrary.wiley.com/doi/10.1002/jocb.354.

 Druann Maria Heckert, Daniel Alex Heckert, “Positive Deviance” in Chapter 5, Erich Goode ed., The Handbook of Deviance (John Wiley & Sons, 2015).

https://onlinelibrary.wiley.com/doi/abs/10.1002/9781118701386.ch5.

 George Becker, The Mad Genius Controversy: A Study in the Sociology of Deviance (SAGE Pub, 1978).  https://psycnet.apa.org/record/1980-50604-000.

 Howard Becker, Outsiders: Studies in the Sociology of Deviance (Free Pr., 1963); “When a rule is enforced, the person who is supposed to have broken it may be seen as a special kind of person, one who cannot be trusted to live by the rules agreed on by the group. He is regarded as an outsider.”

https://monoskop.org/images/2/2b/Becker_Howard_Outsiders_Studies_In_The_Sociogy_Of_Deviance_1963.pdf.

 

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[1] Yvon Chouinard (born November 9, 1938)[1] is an American rock climber, environmentalist, philanthropist, and outdoor industry businessman. His company, Patagonia, is known for its commitment to protecting the environment. From https://en.wikipedia.org/wiki/Yvon_Chouinard, visited 20240428.

[2] Chouinard, Yvon, 1938. Let My People Go Surfing : The Education of a Reluctant Businessman, Including 10 More Years of Business Unusual /. New York: Penguin Books, 2016. https://search-ebscohost-com.osaka-u.idm.oclc.org/login.aspx?direct=true&db=edsvle&AN=edsvle.AH31455103&lang=ja&site=eds-live.